Eegra (n) - [ee-gra] - Game [Nadsat from Russian "igra"]

EEGRA IS…

• Entertaining: Above all else, our goal is to entertain our audience – to provide accessible, funny, and thoughtful content for gamers and anyone else who isn’t a pretentious jackass.
• Insightful: Raw information is tedious. While other sites post press-releases disguised as news, we will only comment on something if we have something interesting to say about it.
• Independent: Eegra is not an extension of the gaming industry’s PR-machine. We are not interested in bartering for exclusives, nor do we seek the approval of marketers and product-managers. We are accountable to nobody but ourselves and our audience.  
• Trustworthy: An advertisement on Eegra is tantamount to a recommendation, which is why we will only advertise products or services that we feel deserve to be advertised. If it isn’t good enough for us, then it isn’t good enough for our visitors.
• Constructive: Eegra does not buy into the weary cynicism that has come to characterise games journalism over the last few years. Just as we are never positive for the sake of being positive, neither are we critical for the sake of being critical. We are enthusiastic and welcoming – we want to have fun, and we want our audience to have fun too.
• Interactive: We want our audience to do more than just visit Eegra – we want them to participate in it. We want them to interact with us, to tell us what they think, to create their own content, and to have a say in the site’s future. We want to build a community.

 EEGRA IS NOT…

• Elitist: Eegra does not exist for the edification of sneering tossers who think that playing a certain kind of videogame makes them part of an exclusive club. Distinctions such as the one between “hardcore” and “casual” games are meaningless and unnecessarily divisive. For us, a game is a game regardless of who it’s pitched to and what peripherals you need to play it.
• Edgy: We do not manufacture controversy for the sake of generating hits, and we do not comment on controversial issues simply because they are controversial. We are not here to piss off our audience, even if what we say sometimes suggests otherwise.
• Nasty: On the internet, it is often the case that insults are employed as a substitute for insight. Not on Eegra. We recognise that there is a difference between making fun of someone and tearing them to pieces, and we are firmly in favour of the former. We are not here to make other people feel like shit.
• Objective: Because Eegra is run by people and not robots, we do not pretend to be objective, and we are not interested in regurgitating facts purely for the sake of being “comprehensive”. Talking about videogames is not a science. Pretending as though it is doesn’t make games journalism valid – it makes it boring.